Porch Group
The Ride Along
Launched and grew the largest media property and podcast in the property inspection industry, from 500 to 16,000+ subscribers in under two years.
See moreBrand strategy and marketing leadership
I build marketing teams and the channels they own.
15+ years building brands, narratives, and content engines across three Fortune 100 companies and two startups. Laser-focused on strategy, lighthearted on the rest.
Experience at
About
I am a brand strategy executive with 15+ years leading narrative, creative, and content systems for technical and developer-first audiences. I built first-of-their-kind editorial platforms at Coca-Cola and Amazon that became trusted brand narrative engines, and led go-to-market for the AWS startup segment across 27 countries.
I translate complex product innovation into clear, audience-authentic storytelling, and build creative production systems that scale without sacrificing craft. I own P&Ls, build multidisciplinary teams, and put the content operations and measurement in place to prove impact. Today I lead marketing for the Inspection business at Porch Group.
Selected work
First-of-its-kind, award-winning work I’m proud of.
AWS
Startup go-to-market
Launched three integrated campaigns across 27 countries in 11 months, generating $3M+ in qualified pipeline from a $300K media investment.
Amazon
Day One and About Amazon
Launched the Day One blog, the About Amazon corporate site, and the Out for Delivery email program across seven markets. Day One drew 1.5M+ unique monthly visitors.
See moreCoca-Cola
Coca-Cola Journey
Reimagined the corporate website as an editorial platform, syndicated to 30+ international markets, that drove a $6M investment in original storytelling.
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Amazon
Sustainability at Amazon
Led strategy, development, and launch of the first sustainability-focused web experiences Amazon ever launched, across the US, UK, Germany, Spain, France, and Italy.
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Porch Group
Palmtech rebrand
Led the rebrand of Palmtech, easy-to-use home inspection software that has served new and seasoned inspectors for more than 25 years.
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Porch Group
Home Inspector Pro rebrand
Led the rebrand of Home Inspector Pro, customizable home inspection software for Windows, Mac, iOS, and Android.
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Porch Group
Inspector Services Group rebrand
Led the rebrand of Inspector Services Group, which helps home inspectors grow with warranty services, Recall Check, and the Summit program.
See moreExperience
15+ years across marketing and communications, rewriting the rules and working to make a difference.
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2023 – Present
Head of Marketing, Inspection Porch Group
Lead marketing and PR for a division serving 33,000+ home inspection companies, with full P&L and a team of nine. Grew revenue pipeline 75% year over year on a flat $2.5M budget and led five brand overhauls in under three years.
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2021 – 2023
Co-founder and CEO Astro Pet Health
Built the brand and go-to-market for a SaaS CRM and payments platform for pet services providers, through an investment round, MVP, and strong product-market fit, before the 2022 venture downturn closed off further funding.
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2017 – 2021
Head of Startup Digital Marketing, AWS Amazon
First digital marketing leader for the AWS startup segment. Generated $3M+ in qualified pipeline at a 10:1 pipeline-to-spend ratio and managed a team of three in a highly matrixed global organization.
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Head of Owned Content Channels Amazon
Launched the Day One blog, About Amazon, Out for Delivery, and Sustainability at Amazon. Managed a $10M+ paid media budget, a multidisciplinary team of seven, and the first purpose-built editorial analytics.
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2014 – 2017
VP, Global Communications and Analyst Relations Spredfast
Chief spokesperson and first head of communications, leading media and analyst relations globally and all communications for the $50M Series D. Managed a team of three and an agency team of nine.
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VP, Social Strategy Spredfast
Built a $9M P&L and a team of 59 strategists across Austin, New York, and London. Developed six new strategy products in nine months and drove 300% year-over-year revenue growth.
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2010 – 2014
Global Group Director, Digital Communications The Coca-Cola Company
Built the first social media and content marketing team at a Fortune 100 brand and launched the award-winning Coca-Cola Journey.
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Earlier
Consumer PR and crisis management
Microsoft, The Corkery Group (now M Booth Health), and Porter Novelli.
Projects & tools
Tools I’m building to fix the pain points I’ve hit throughout my career.
Case study
MediaScout: a journalist finder for SaaS PR
Name a software category or a public executive, and MediaScout finds every reporter and blogger who has published at least five stories on it across 214 outlets in North America, the EU, and the UK, with their published contact details.
Built in Python with an MCP server, so Claude and ChatGPT can run scans right inside a chat. Designed and directed by me, built with Claude Code.
Awards and recognition
Industry recognition for the work and the teams behind it.
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40 Under 40
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40 Under 40
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The Holmes Report
In2 Innovator 25
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Best Website Launch
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Best Website
Volunteer experience
Because what we do outside of work matters too.
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The LGBTQ+ Victory Fund
Victory Campaign Board Member and Western Caucus Chair
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Saving Great Animals Pet Rescue
Board Member
Good to know
A little bit more about me.
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Languages
French (intermediate), German (conversational), and Italian (beginner).
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Work authorization
EU work authorization, no sponsorship required.
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Lived abroad
France and South Africa.
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Travel
Every inhabited continent, all 50 states, plus Washington, D.C., and Puerto Rico.
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Off the clock
I build model ships and planes. Patience, it turns out, is a transferable skill.
Let's talk
If you are building a marketing function, or rebuilding one, I would like to hear about it.
ashley@gusandbrown.com